Pleasures Forevermore

“Why spend money on what is not bread, and your labor on what does not satisfy? Listen, listen to me, and eat what is good, and you will delight in the richest of fare” (Is. 55:2, NIV).

The other day, an ad from my phone’s app store caught my eye. It proudly announced, “Clash Royale’s New Warfare!” Immediately, I heard Holy Spirit talking to me about it. He was emphasizing to me the use of the word, “New.”

Why does this marketing strategy work? Why are we always eager for “the new”? This constant consumerist pull on our souls will show us something if we get quiet and listen. Our persistent drive for that next rush of excitement divulges something crucial about us. It reveals that, underneath, we have not yet encountered true satisfaction. “The new” promises to fulfill us in some tantalizing way we haven’t experienced before. “The new” lies. And the lie – the perpetual carrot dangling before our noses – works, because our souls are ever searching for something more.

“The new” appeals to us because we are on a quest to fill an empty place inside. But “the new” does not deliver. It does not come through. It enslaves us to a never-ending cycle of unfulfillment. The momentary exhilaration quickly wears off and we are duped into thinking the next one is the answer. A bigger, better smart TV gleams in our imagination. Maybe just that next glorious iPhone. Or that gorgeous car! That would definitely make life more rewarding!

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